“Given the explosive growth of social media, and its tremendous potential to change the way we communicate, learn, and teach, many educators argue that we have a moral and ethical obligation to teach our students how to use this technology effectively, ethically, and for the greater good. As one of our colleagues put it, ‘To ignore this technology is to deprive kids of the chance to see how adults use it for productive and responsible purposes. It’s not going away, so if we don’t do the job, it will be left to hucksters and others who see the technology as a way to exploit people rather than help them grow.’ That’s a tall order for school leaders, and a tremendous responsibility for the schools.”Just as Williamson and Johnston suggest, the time has come for school leaders to stop trying to find ways to block and ban social media and embrace it as both an educational tool and a fact of life. It is time to overcome the fear of all the bad things that might happen, roll up our sleeves and begin the work that will give the technology it’s rightful place in our schools. The problem of getting started though, is often seated in a lack of knowledge and understanding of social media and its potential in education. That’s where Ronald Willamson and J. Howard Johnston’s book, The School Leader’s Guide to Social Media can help.
In this book, Williamson and Johnston provide a crash course on what social media technology is and how school leaders can step up and lead in tapping into its true potential as a educational tool. Loaded with tons of practical tips to help in the successful implementation of social media in teaching and learning, The School Leader’s Guide to Social Media is a comprehensive guide to using social media in education.
For example, Williamson and Johnston begin their argument for social media by providing school leaders with this list of top 10 reasons they should focus on social media:
- It’s here to stay and it’s only getting bigger.
- Kids are using it to talk about you and your school.
- It’s the way kids communicate.
- It’s a new workplace and higher education communication standard.
- Mobile devices put a computer in nearly everyone’s hands.
- It has huge potential for school leadership.
- It’s a great way to engage kids in instruction.
- Communication is instantaneous and widespread.
- It’s beyond the control of the school, but it can be used well in school.
- Schools can model and and help kids learn responsible use of social media.
For me personally, the only negative with The School Leaders Guide to Social Media is that there is currently no eBook version for my Kindle yet. However, the publisher does offer a DRM Free version of the book at the Eye on Education Publisher's Website.